About Us

Brand Story

Semi Tangle was co-founded in Shanghai and Milan in early 2024. Backed by a cross-cultural team with a global strategic vision, the brand is dedicated to integrating exquisite craftsmanship with innovative development, aiming to deliver unique value to consumers worldwide.

Our Philosophy

We live in an era of constant change, where the world is often in a state of complexity and interconnection—what we call "tangle". Yet, it is by embracing the "semi" state that we can find balance: between humans and nature, collectives and individuals, the present and the future, functionality and fashion. There is no inherent confrontation; instead, the true essence lies in restarting with resilience after navigating through challenges and uncertainties.

Supply Chain

Semi Tangle boasts a core strategic supply chain that covers the entire lifecycle from raw material sourcing and product R&D to manufacturing. This integrated system strongly supports the brand's independent research and innovation initiatives. Additionally, the brand owns a municipal-level R&D center and holds multiple patents in textile technologies, which together form a solid foundation for its long-term development and market competitiveness.

Innovation

We have expanded our product quality management system to trace quality back to the spinning process and even the original raw materials, ensuring every detail meets high standards. Our team independently develops yarn formulations, optimizes textile manufacturing and post-processing techniques, thus creating end-to-end advantages for our products. Meanwhile, we maintain close cooperation with world-renowned fabric suppliers, united in our commitment to providing consumers with products that are fashionable in design, comfortable in wear, and safe in quality.